Effective date: [date of publication]
Last updated: [date of publication]
These Terms of Use (the "Terms") govern access to and use of the FeedEdify service, operated by Feededify OÜ ("FeedEdify", "we", "us", or "our"). They form a binding agreement between us and the business you represent ("Customer", "you", or "your").
FeedEdify is operated by:
Feededify OÜ
Registry code: 17587825
Harju maakond, Tallinn, Kesklinna linnaosa, Ahtri tn 12, 15551
Estonia
Email: info@feededify.com
By creating an account, clicking "Continue" or a similar button, connecting a store or platform to FeedEdify, or otherwise using the Services, you accept these Terms. If you do not accept them, do not use the Services.
Our Privacy & Cookies Policy explains how we process personal data. It forms part of these Terms.
1. Definitions
- Services means the FeedEdify website at feededify.com, the FeedEdify web application, its APIs, the FeedEdify Shopify app, the FeedEdify browser extension, the FeedEdify app for AI assistants (such as ChatGPT) and any related features we provide.
- Account means the account you create to use the Services.
- Project means a workspace within an Account that holds catalogs, feeds, templates and settings.
- User means any person you allow to access your Account or a Project, including team members you invite.
- Customer Content means product data, feeds, images, logos, texts, templates and other material you or your Users submit to the Services or make available to us through an integration.
- Output means feeds, product images, banners, texts and other material the Services generate from Customer Content, including with artificial intelligence.
- Third-Party Platform means a service operated by someone else that you connect to FeedEdify, such as Google Merchant Center, Meta (Facebook and Instagram) Commerce Manager, Shopify or OpenAI ChatGPT.
- Subscription means a paid plan for one or more Services, as shown at checkout or in your Account.
2. Business-to-Business Service
FeedEdify is designed for business and professional use only.
You may use the Services only on behalf of a business, such as an online store, brand, agency or other commercial organization. The Services are not intended for consumers. Consumer protection rules that apply only to consumers do not apply to these Terms, to the extent permitted by law.
If you accept these Terms on behalf of a company or other organization, you confirm that you have authority to bind it. In that case "you" means that organization.
3. Eligibility
To use the Services, you must:
- be at least 18 years old and able to enter into a binding contract;
- use the Services for your business or profession;
- not be subject to sanctions of the European Union, the United Nations, the United States or the United Kingdom, and not be located in a country or territory under comprehensive sanctions;
- not have had an Account terminated by us for a breach of these Terms.
4. Accounts and Teams
4.1. Registration. You create an Account with an email address and password or through a third-party sign-in (such as Google). You must give accurate information and keep it up to date.
4.2. Security. You are responsible for keeping your login credentials confidential and for all activity in your Account. Tell us at info@feededify.com without delay if you suspect unauthorized access.
4.3. Team members. You may invite Users to your Projects and assign them roles. You are responsible for their actions in the Services and for ensuring they comply with these Terms.
4.4. Connected apps and agents. You may authorize third-party applications or AI assistants to act in your Account (for example, through our app for ChatGPT). Actions they take with your authorization are treated as your actions. You can revoke an authorization at any time in your Account settings.
4.5. One Account per business. [Optional: You may not create multiple Accounts to obtain additional trials or free usage.]
5. The Services
5.1. What FeedEdify does. FeedEdify helps ecommerce businesses build, improve and publish product catalogs for advertising and sales channels. Depending on your plan, the Services may include:
- importing product catalogs from feed URLs, files and connected stores;
- Feed Visual: generating product images and catalog-ad banners from your products and templates, and publishing them as feeds;
- Feed Data Plus: improving product data (such as titles, descriptions, categories and attributes) with artificial intelligence, and publishing it as optimized feeds;
- product image processing, such as background removal;
- a template editor for designing banners;
- sending catalogs and images to Third-Party Platforms, such as Meta catalogs;
- access to the Services through the Shopify app, the browser extension and AI assistants.
5.2. Changes. We continuously develop the Services. We may add, change or remove features. If we remove a material feature of a paid Subscription during its term, we will tell you in advance and, where the change materially reduces the Services, you may cancel and receive a pro-rata refund of prepaid fees for the unused period.
5.3. Beta features. Some features may be marked as beta, preview or trial. They are provided "as is", may change or end at any time and are excluded from any service commitments.
6. Integrations and Third-Party Platforms
6.1. Your connection. When you connect a Third-Party Platform, you authorize us to access and act in it on your behalf, within the permissions you grant, to provide the Services (for example, to read your Shopify products or to create and update items in your Meta catalog).
6.2. Their terms apply. Your use of a Third-Party Platform is governed by its own terms and policies, including advertising, commerce and product data policies. You are responsible for complying with them. We do not control Third-Party Platforms and are not responsible for their availability, decisions, product rejections, account restrictions or changes to their APIs.
6.3. Changes by platforms. If a Third-Party Platform changes or limits its API or policies, we may have to change or stop the related integration. We will try to give reasonable notice where possible.
6.4. Disconnecting. You can disconnect an integration at any time. On disconnection, we stop accessing the Third-Party Platform. [Describe whether FeedEdify removes the items and images it placed there, as the product does for Meta catalogs.]
7. AI-Generated Output
7.1. How Output is made. Parts of the Services use artificial intelligence models, including models provided by third parties, to generate and change texts, categories, attributes and images.
7.2. No guarantee of accuracy. AI-generated Output may be inaccurate, incomplete, inappropriate or similar to output generated for others. It may not meet the requirements of a Third-Party Platform or of the law that applies to your products and advertising.
7.3. Your review. You are responsible for reviewing Output before you publish or use it, including product claims, prices, availability, health, safety and legal statements, and the rights in images and brands. You can edit or turn off AI features in your Projects.
7.4. Rights in Output. As between you and us, and to the extent permitted by law, you own the Output generated from your Customer Content. This does not cover our templates, design elements, software or other FeedEdify materials included in Output, which we license to you under Section 13.
8. Customer Content and Feed Data
8.1. You keep your rights. You retain all rights in your Customer Content.
8.2. Licence to us. You grant us a non-exclusive, worldwide, royalty-free licence to host, copy, process, transform, display and transmit Customer Content, including to Third-Party Platforms you connect and to our service providers, only as needed to provide, secure and improve the Services. [Counsel: decide whether "improve" may include training our own models on Customer Content, or exclude it.]
8.3. Your responsibility. You confirm that you have all rights needed to submit Customer Content and to let us process it as described, and that Customer Content and its use through the Services do not infringe the rights of others or break the law.
8.4. Public feed links. Feeds and images we publish for you are available at URLs that anyone who has the link can open, so that Third-Party Platforms can fetch them. Do not include confidential information in Customer Content that will be published in feeds.
8.5. Personal data. If Customer Content contains personal data, we process it as your processor under our [Data Processing Agreement], and you are responsible for having a legal basis for it. Product catalogs normally contain no personal data.
8.6. Removal. We may remove or disable Customer Content or Output that we reasonably believe breaks these Terms or the law, or that we are required to remove.
9. Plans, Trials and Prices
9.1. Plans. The Services are offered under Subscriptions described on our pricing page and at checkout. Limits (such as the number of products, catalogs, feeds, refreshes or AI usage) depend on the plan you choose.
9.2. Free access. Without a Subscription you may keep using your Account, Projects and settings. Generation features (such as Feed Visual and Feed Data Plus) require an active Subscription or trial.
9.3. Trials. We may offer trials, for example a free first month of a plan or a limited Feed Visual trial that renders up to the first 100 products of a catalog with a limited number of refreshes per day. Trial terms are shown when the trial starts. One trial per person and business. Feeds from a trial may not be published until you start a Subscription.
9.4. Prices. Prices are shown in euros or US dollars and exclude VAT and other taxes unless stated otherwise. We may also agree individual prices with you in writing.
9.5. Price changes. We may change prices for future billing periods. We will notify you at least [30] days before a price increase takes effect. If you do not agree, you may cancel before the new price applies.
10. Payments
10.1. Payment providers. Payments are processed by Stripe or, for stores that use our Shopify app, by Shopify through the Shopify Billing API. Their terms also apply to the payment. We do not store full payment card details. We may also accept bank transfer for individually agreed plans.
10.2. Billing. Subscriptions are billed in advance for each billing period (monthly or yearly) and renew automatically until cancelled. You authorize us and our payment provider to charge the payment method on file for each period.
10.3. Taxes. You are responsible for taxes on your purchase other than taxes on our income. If you give us a valid VAT number of a business in another EU member state, the reverse-charge mechanism may apply.
10.4. Invoices. Invoices and receipts are available in your Account or from the payment provider.
10.5. Refunds. Fees are non-refundable, except where these Terms or mandatory law provide otherwise, or where we agree to a refund. [Counsel: confirm refund policy.]
11. Non-Payment, Cancellation and Deletion
11.1. Failed payment. If a payment fails, the Services keep working for 14 days while we and our payment provider retry and notify you.
11.2. After 14 days unpaid. Automatic feed updates stop, and you cannot start new generation or activate feeds. Existing feed links keep serving the last generated output.
11.3. After 28 days unpaid. We delete the generated output (such as rendered banners and feed files), and the related feed links stop working. Your Account, Projects and feed configuration remain, and generation resumes once payment is made.
11.4. Cancellation by you. You can cancel a Subscription at any time in your Account (or in Shopify for Shopify billing). Cancellation takes effect at the end of the paid billing period. At that time the feed links issued under the Subscription stop working and the generated banners are deleted. Your Account and settings remain.
11.5. Account deletion. You may delete your Account at any time. We then delete Customer Content and Output within [30] days, except where we must keep data by law (such as invoices) or in backups that are overwritten in the normal cycle.
11.6. Export. Before cancelling or deleting your Account, you are responsible for saving any feeds or Output you want to keep.
12. Acceptable Use
You must not, and must not allow others to:
- use the Services for products, content or advertising that is illegal or that breaks the policies of the Third-Party Platforms you use;
- submit Customer Content that infringes intellectual property, privacy or other rights, or that is deceptive, defamatory, hateful or sexually explicit;
- use the Services to generate misleading product information or claims;
- upload malware, or try to gain unauthorized access to the Services, other accounts or our systems;
- overload, disrupt or test the vulnerability of the Services without our written permission;
- scrape, copy or reverse engineer the Services, except where the law allows it despite this restriction;
- bypass usage limits, trial limits or technical restrictions, including by creating multiple Accounts;
- resell, sublicense or provide the Services to third parties as a service bureau, except agencies serving their own clients under their Account;
- use the Services or Output to build a competing product.
13. Intellectual Property
13.1. Our rights. We and our licensors own all rights in the Services, including software, templates, design elements, documentation and the FeedEdify name and logo. These Terms do not transfer any of these rights to you.
13.2. Your licence. Subject to these Terms and payment of fees, we grant you a non-exclusive, non-transferable licence to use the Services and to use our templates and design elements as part of your Output for your business advertising during your Subscription.
13.3. Feedback. If you send us ideas or feedback, we may use them freely and without obligation to you.
13.4. Publicity. You agree that we may name you as a customer of FeedEdify and show your name and logo on our website, in presentations and in other marketing materials, following any brand guidelines you give us. You can withdraw this permission at any time by writing to info@feededify.com; we will then stop new uses and remove your name and logo from our website within [30] days. We will not publish case studies, quotes, results or other details of your use of the Services without your separate prior written consent.
14. Availability and Support
14.1. Availability. We aim to keep the Services available at all times, but do not guarantee uninterrupted or error-free operation. Maintenance, updates, failures of Third-Party Platforms or service providers, and events beyond our control may cause interruptions.
14.2. Source feeds. The Services depend on your source feeds and stores being available and correctly formatted. We are not responsible for delays or errors caused by your source data or systems.
14.3. Support. We provide support through the chat on our sites and by email at info@feededify.com during [business hours, Estonian time].
15. Warranties and Disclaimers
To the maximum extent permitted by law, the Services and Output are provided "as is" and "as available". We disclaim all warranties not expressly stated in these Terms, including warranties of merchantability, fitness for a particular purpose, accuracy and non-infringement. We do not guarantee any result from your advertising, such as sales, traffic, approval of products by Third-Party Platforms or advertising performance.
16. Limitation of Liability and Indemnity
16.1. Excluded damages. To the maximum extent permitted by law, neither party is liable for indirect or consequential damages, loss of profit, revenue, business, goodwill or data, or advertising spend, even if advised of their possibility.
16.2. Cap. Our total liability arising out of or relating to these Terms or the Services is limited to the fees you paid us for the Services in the 12 months before the event giving rise to the liability [or EUR 100 if you paid nothing].
16.3. Exceptions. These limits do not apply to liability that cannot be limited by law, including liability for intentional breach or gross negligence.
16.4. Indemnity. You will indemnify and hold us harmless from claims by third parties, and related losses and costs, arising from your Customer Content, your use of Output, your products or advertising, or your breach of these Terms or of Third-Party Platform policies.
17. Suspension and Termination
17.1. By you. You may stop using the Services and delete your Account at any time, as described in Section 11.
17.2. By us. We may suspend or terminate your access to all or part of the Services, with notice where reasonable, if you materially breach these Terms and do not fix the breach within [14] days of our notice, if your use creates a security or legal risk for us or others, if required by law or by a Third-Party Platform, or if you fail to pay as described in Section 11. We may terminate free or trial access at any time.
17.3. Effect. On termination, your right to use the Services ends, and Sections 7.4, 8, 10 (for amounts due), 13, 15, 16, 19 and 20 continue to apply.
18. Changes to These Terms
We may update these Terms from time to time. We will post the updated Terms on feededify.com with a new "Last updated" date. For material changes, we will notify you by email or in the Services at least [30] days before they take effect. If you continue to use the Services after that date, you accept the updated Terms. If you do not agree, you may cancel your Subscription before the changes take effect.
19. Governing Law and Disputes
These Terms are governed by the laws of the Republic of Estonia, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods. Any dispute will be resolved by Harju County Court (Harju Maakohus) in Tallinn, Estonia, unless mandatory law requires otherwise. Before going to court, the parties will try to resolve the dispute by negotiation for at least 30 days.
20. Miscellaneous
20.1. Entire agreement. These Terms, the Privacy & Cookies Policy and any order or individual agreement with you form the entire agreement on the Services. If an individual agreement conflicts with these Terms, the individual agreement prevails.
20.2. Assignment. You may not assign these Terms without our written consent. We may assign them to an affiliate or a successor of our business.
20.3. Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control.
20.4. Severability. If a provision is held invalid, the rest of these Terms remains in force.
20.5. No waiver. Failure to enforce a provision is not a waiver of it.
20.6. Notices. We send notices to the email address of your Account. You send notices to info@feededify.com.
20.7. Language. These Terms are made in English.
21. Contact
Feededify OÜ
Registry code: 17587825
Harju maakond, Tallinn, Kesklinna linnaosa, Ahtri tn 12, 15551
Estonia
Email: info@feededify.com